The company won the award for the 1960 documentary film Giuseppina, which it sponsored and distributed. The colors are both indicative of power and the natural world.īP is the only corporation to have received an Oscar. The new BP logo consisted of a “Helios” (ancient Greek god of the sun who drove his chariot across the sky each day) symbol which featured a green and yellow sunflower epitomizing energy in its various forms. In an attempt to rebrand itself as an environmentally aware energy company, instead of an oil company, it opted for the expansion of Beyond Petroleum. Following these series of acquisitions, the company shortened its name to BP to identify as a single brand. This version was used by BP until 2000.īeyond Petroleum: In 2000, BP Amoco acquired the US-based Arco and the lubricants and specialty company Burmah Castrol. The emblem was also simplified, and a yellow border was drawn around the shield. The logo was slightly modified in 1989 as a lighter shade was added to give it a “greener” appearance. Created by the noted industrial designer Raymond Loewy, it was unveiled in 1979. BP’s stake in Sohio grew over the years, and in 1987 BP bought the company, incorporating it into a new national business, BP America.Ĭolor was added to the logo in 1947. When the oil started to flow from Alaska, no BP refineries or stations in the US were there to take it and hence, the company acquired a 25% stake in the Standard Oil of Ohio (Sohio) to ensure a stable market. After a series of agreements, mergers, and acquisitions, the AIOC became the British Petroleum Company in 1954.ġ959, the company expanded to the US by making a significant discovery in Prudhoe Bay in Alaska. In 1935, the international community began referring to Persia as Iran and hence, the APOC was renamed to Anglo-Iranian Oil Company (AIOC). Back then the company was represented by the bold letters “BP” written on a shield. In 1915, APOC established its shipping subsidiary the British Tanker Company and in 1916 it acquired the British Petroleum Company which was a marketing arm of the German Europäische Petroleum Union in Britain. In 1914, APOC signed a 30-year contract with the British Admiralty for supplying oil for the Royal Navy at the fixed price. The story of BP began in 1908 when a meter-high fountain of oil burst into the sky near Masjid-i-Suleiman, Persia (now, Iran) and the Anglo-Persian Oil Company (APOC) was formed in 1909, as a subsidiary of Burmah Oil Company. In this edition of Young Professionals’ Guide To, we explore two major oil and gas company logos and probe into their hidden meaning. Logos can tell a story by illustrating a business’ brand, vision, ambitions, and core values. To help companies create their unique identity, designers invent logos that express a desired philosophy better than words can. Similarly, today logos act as an extension of company branding. Logo origins can be traced back to the earliest societies in which symbols were used to depict persons, places, and even events. Logos have been an integral part of history since the emergence of written language. Authors Vikrant Lakhanpal, Radmila Mandzhieva, and Deen Akinrinsola are members of the TWA Editorial Committee.
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